SoAlive Music Conference brings hundreds of music professionals to Sofia each autumn. We look at the noise behind its showcase nights, the co-branded SoundPRO earplug pack we made for SAMC, and our hearing workshop on the 2026 programme.
Busy restaurants and pubs can reach 90 dB at their busiest. An honest guide to what earplugs do to conversation, when to take them out and how to plan a calmer evening out.
Sore or itchy ears in earplugs usually come down to pressure, depth, material, size and hygiene. A practical guide to gentler earplugs, with a GP and pharmacist signpost.
Blackout curtains darken the whole room but leak at the edges, while a sleep mask covers your eyes wherever you sleep. When each one wins, how to make a bedroom darker for little money, and when to use both.
A two-week plan for Canada Day fireworks and dogs, from practice sessions in mid-June to the 4 July spill-over, with city bylaws, July storms and ear muff wear limits.
One fireworks evening, three sets of ears: a household timetable for the child at the display, the dog at home and the parent who still has to sleep once the bangs carry on past the display.
A clock-based New Year’s Eve plan for dogs, from the afternoon walk and an early dinner to a den ready by 11 pm, the midnight peak, the quiet hour after and what to do if you are away from home.
A week-long 4th of July plan for dogs, from microchip checks and a cool morning walk to a den with ear muffs before dusk, an escape-proof yard and what to do if your dog gets out.
We make ear muffs for dogs, not cats, and we will not tell you to put ours on your cat. Why cat ear defenders rarely work, why nothing should go in a cat’s ear, and what helps a cat feel safer during fireworks.
How loud a plane cabin, a car, a motorcycle sidecar and a festival really are for a dog, which UK flight rules decide where ear muffs can be used, and why muffs lower noise but never ear pressure.
Sleeping
Concerts
Motorcycle
Swimming
Work
Kids


On stage
In the studio
Rehearsals
Writing music
Mixing at home
Daily commute
Long journeys
Listening at home








