New Year’s Eve, from our customers’ sofas
Usually trembling. This year, asleep.

“She really accepted it well: slept with it – took care of her business with it. And this picture was on New Year’s Eve… Usually trembling and anxious.”Celine H. · translated from German

“Our New Year’s Eve was super relaxed, no panting, no fleeing! Relaxed lying on the sofa thanks to the ear protection.”Tanja · translated from German

“I have never had such a fantastic New Year’s Eve with my 9-year-old Jack Russell Willi. Without a vet, sedatives, and co.”Doro · translated from German

“We had an almost stress free night of fireworks. The advice on getting the dog used to them until he was comfortable worked like a dream.”Lin R., UK · verified purchase
What the experts say
Two dog trainers on getting your dog used to DOG+
The part that makes it work
The 7-day plan before the big night
Owners who practise first get the calmest nights. Short sessions, lots of treats.
- Day 1–2
Sniff and treat
Put DOG+ on the floor. Treat every time your dog sniffs or touches it.
- Day 3–4
On for one minute
Rest it on the head, fasten the straps loosely, treat, take it off. Stop while your dog is still happy.
- Day 5–6
Wear it for something nice
10 minutes during dinner, a chew or a game. Tighten the straps to a snug fit.
- The night
On before the first bang
Fit it early in the evening, curtains closed, stay close. Take it off once it’s quiet.
Prefer to watch? The 2-minute version
Bo, our hearing specialist, and Ella show how her dog Skye went from shaking under the table to sleeping through fireworks, and the one thing to do before the big night (2:28). Watch on YouTube
Fit in 30 seconds
Snug cups, no gap at the top

1. Cups over the earsFold floppy ears down inside the cups. Pointy ears stand up inside them.

2. Tighten both strapsTop strap first, then the chin strap: snug, never tight on the throat.

3. Slips on a smooth coat?A snood or loop scarf under the cups gives them grip. A customer’s tip that works.
What 27 dB means
Dogs feel loud noise as discomfort from about 85–90 dB
Most people are still comfortable at that level. DOG+ takes up to 27 dB off, so the noise that reaches your dog drops a whole band.
Hoover or hair dryer
About the level of ordinary conversation.
Busy street
Roughly a quiet office. Your dog still hears you and the doorbell.
When owners use it
One pair for every loud moment
Size chart
Measure over the ears and under the chin
If your dog is at the top of a range, take the next size up. Between sizes? Send us a photo and we’ll tell you.
| Size | Head circumference | Typical weight |
|---|---|---|
| XS | 17.7–25.4 cm | 2–6.5 kg |
| S | 25.4–35.6 cm | 6.5–11 kg |
| M | 35.6–48 cm | 11–25 kg |
| L | 48–58.4 cm | 25–43 kg |


Questions
Before you order
Will my dog still hear me?
Yes. DOG+ reduces noise by up to 27 dB. It does not block out every sound, so your dog still hears your voice and its surroundings. Loud bangs just arrive much softer.
My dog is between two sizes. Which one?
Go by head circumference first, measured over the ears and under the chin. If it is at the top of a range, take the next size up. Still unsure? Send us the measurements and a photo and we’ll check.
What if my dog won’t keep it on?
Follow the 7-day plan with short, happy sessions. If your dog still doesn’t accept it, you have 40 days to return it for a refund.
Does it work for cats or pointy ears?
Yes. Cats usually take size XS. The cups fit pointy and floppy ears.
Can my dog wear it on a plane?
Yes. The soft cups dampen engine and rotor noise on planes and helicopters.
Is it visible on dark walks?
Yes. DOG+ has reflective seams, so drivers can spot your dog from a distance.
Let your dog try it for 40 days
If your dog isn’t keen on it or still shows stress, contact us within 40 days of purchase for a full refund. You pay the return postage.
Choose your pack
40-night money-back guarantee · Free UK delivery over £35
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